Our Story
FOUNDERS
Ivy, aka the “Gentle Warrior” comes from lineage that is half Rajput: her father’s ancestry descends from the warrior caste. She also gets her nickname from consistently fighting for what she believes in- usually nicely. If you’ve met her, you wouldn’t forget her.
Lim Ho Seng is the wind beneath Ivy’s wings, the quieter balance to the boisterous wife. Coming from a corporate career in accountancy and management, Ho Seng was the former CEO of NTUC Fair Price, helping built the local retail institution to new heights before his retirement in 1997. A well-tenured advisor, he continued to sit on the boards of public listed companies until retirement. Together with Ivy, he enjoys the simpler, leisurely things in life: growing plants, being with dogs, fishing and salting eggs and fish.
Both Ivy and Ho Seng believe strongly in living the good life, looking after friends and loved ones, and enjoying a life connected with their land, community, and country. It is their hope that through showcasing a rural lifestyle, they can help create a society that is more caring and civil with a focus beyond material assets. Their goal is to help develop the Kranji Countryside into a vibrant community with varied farms, recreational amenities, a farmer’s market, nature paths to explore Singapore’s remaining wilderness, and bolster local food production.
